• Welcome to In Business for Good

    In Business for Good is a virtual network providing practical advice and peer support for small businesses and their partners who are In Business for Good.

    InBiz4Good summit 2015

    The In Business for Good virtual summit will take place 3 to 6 December 2015.

    We will shortly be posting details of our themes and speakers which include small businesses and the environment, business owners and mental health, and how open government will affect small firms.  Please let us know about the issues that matter to you by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.

    Find out more about in Business for Good

    You can find out more about our existing network under the Featured Companies page.

    Its free to join them. All you have to do is sign up using the link on the right. Once signed up, you can listen to our inBiz4Good interviews with small businesses about the advantages of being #inBiz4Good.

     If you want to know more about In Business for Good, please listen to our podcast -

    Or download the podcast in MP3 format here.


    In Business for Good is funded and supported by Wilson Sherriff, a small business. The Department of Health and the Federation of Small Businesses are supporting and encouraging this work. To get involved - register on this site and listen to more podcasts about all aspects of In Business for Good; join the discussions on LinkedIn, Twitter and Facebook. 

    In Business For Good summit report

    The 2013 virtual summit held 24 to 28 June 2013 focused on healthy business - how to look after yourself, your business, customers and community as part of your contribution to good in the world and to stay in businesss for good. The report of the summit is here.

Sign up to the Riders on the Storm Virtual Summit


Simon Wilson in Geneva 293x421Simon Wilson

Simon is co-hosting the Summit. He is a founder Director of Wilson Sherriff which facilitates collaboration and co-creation across the public and private sectors. As well as working with companies and public bodies across Europe, Simon has trained managers, coaches and consultants in Europe, North America, New Zealand and Asia. With Carol Sherriff he co-hosted two virtual summits in 2011:  ‘Riders on the Storm’ and 'Small Businesses Shaping the Big Society.' He is Vice Chair of the International Association of Facilitators and a practitioner of the Art of Hosting.

Simon is co-author with Carol Sherriff of ‘Metaphors at Work’ in Creating a Culture of Collaboration, and ‘The Hero’s Journey’ in Working with Difficult Groups.

Simon’s session will focus on 'Five facets of a healthy business'.

Carol Sherriff

Carol co-hosts the in Business for Good network and Summit. She is a founder Director of Wilson Sherriff which offers facilitation, research and consultation and learning and development services. As well as working with companies and public bodies across Europe, Carol has trained business owners, managers, facilitators and coaches in Europe, North America, New Zealand and Asia. With Simon Wilson she co-hosted two virtual summits in 2011: ‘Riders on the Storm’ and 'Small businesses shaping the Big Society'. She delivers virtual learning sets and master classes on a range of business and professional topics.

Carol is a visiting lecturer in business strategy and knowledge management at two universities. She is author of ‘Metaphors at Work’ in Creating a Culture of Collaboration, and ‘The Hero’s Journey’ in Working with Difficult Groups, both edited by Sandor Schuman. Carol is a member of the Board of the International Association of Facilitators and a Fellow of the Royal Society of Arts.

Carol presents a session on ‘The Black Dog means Business - how business owners can deal with the pressures of running a business in tough times’.

Alicia Thornthwaite


2013-05-04 14 24 50

Alicia Thornthwaite, co-founder of AfroDeity Ltd, worked as a scientist for over seven years. Having a chemistry background, she was amazed by the number of harsh chemicals in hair and skin products and this made her want to explore the herbs, oils and butters her ancestors had used in the Caribbean.
Alicia and her mother Joliette (a former headmistress) founded AfroDeity on the knowledge of these healing herbs, oils and butters combining beauty, science and their commitment to the rural Caribbean.


AfroDeity features and retails Caribbean Inspired natural hair and skin products. The ultimate goal is to help small farmers in the Caribbean and reinvigorate the declining agricultural industry by bringing natural healing oils and butters to the UK. AfroDeity’s main product line is the signature Fountain Jamaican Oils Collection from which products are a mixture of oils and herbs grown in Jamaica is exclusive to AfroDeity.

Alicia describes how business and social goals can come together in creating a new business.

Susan Chambers


Susan ChambersSusan Chambers (about.me/susanchambers) is a writer, editor, and researcher who is passionate about empowering NGOs, nonprofits, social enterprises, and businesses alike to create positive change in the world. She has over 20 years of research
experience and is the principal and creative force behind Sage Editing and Research (sdc-sage-editing.com) Susan has volunteered for Oxfam and Be the Change Earth Alliance and has done some consulting for a community foundation in Vancouver, Canada that is committed to social enterprise development and community change. Susan'’s editorial passion is to help social change agents empower
their message through clarity, strengthen their statements with facts, and captivate their audience. A long-time advocate for social justice and sustainable development issues, she has written for Be The Change Earth Alliance, an organisation focused on community engagement on environmental issues, as well as spearheaded other independent projects.
In her free time, Susan enjoys yoga, dance, and cooking (she's partial to Indian cuisine and anything that includes chocolate), and
is an active member for the Be the Change Earth Alliance, What's Your Tree Action Circle, and SPUD patrol. She presently lives in Vancouver, Canada.

Susan's book Small Business, Big Change: A Microentrepreneur's Guide to Social Responsibility is one of the first books developed just for solopreneurs and microbusiness owners on how to incorporate socially responsible and sustainable business practices.  Susan will be discussing what businesses in the UK can learn from their counterparts in North America

Black Photo 2011Dame Carol Black

is Expert Adviser on Health and Work to the Department of Health, Principal of Newnham College, Cambridge University, Consultant Adviser on Health to the Department of Works and Pensions, Chairman of the Nuffield Trust, Chairman of the Governance Board of the Centre for Workforce Intelligence.   She has just completed as co-chair an independent review for the government of sickness absence in the UK.  

She is a past-President of the Royal College of Physicians and immediate past-President of the Academy of Medical Royal Colleges. The Centre she established at the Royal Free Hospital in London is internationally renowned for research and treatment of connective tissue diseases.   Since the early 1990s she has worked at board level in a number of organisations, including the Royal Free Hospital Hampstead NHS Trust, the Health Foundation, the NHS Institute for Innovation and Improvement, and the Imperial College Healthcare Charity, and she has chaired the UK Health Honours Committee.  

Dame Carol is a Trustee of the National Portrait Gallery, a member of the committee for the Queen's Awards for Voluntary Service, and on several national committees aiming to improve healthcare.  She is a foreign affiliate of the US Institute of Medicine and has been awarded many honorary degrees and fellowships.

Together with Earl Howe, she will be discussing how small firms can pledge to improve the health of their staff.


Steve BevanProfessor Stephen Bevan

Stephen is Director of the Centre for Workforce Effectiveness at The Work Foundation and is an Honorary Professor at Lancaster University. He has a first degree in Management from Aston University Business School, and a postgraduate qualification in Education from the University of London Institute for Education.


Stephen has carried out research and policy work for the No.10 Policy Unit, HM Treasury, the Cabinet Office, the Department of Health, the Department of Work and Pensions and the European Commission. He has also advised many blue chip companies on many aspects of HR strategy and practice. Stephen has conducted research on high performance work practices, employee reward strategy, staff engagement and retention and Good Work.


Stephen is a member of the expert group supporting the government’s review of Sickness Absence, a member of the McLeod Review’s ‘guru’ group and was an expert advisor to the Hutton Review of Fair Pay in the public sector. Stephen is a member of a Cabinet Office group of Think Tank CEOs convened quarterly by Rt Hon Oliver Letwin to review policy developments in the UK. In 2011 he chaired a review of Occupational Health Services in the NHS for Secretary of State for Health. Stephen has written and co-authored many research and policy reports, together with articles in academic and trade journals, as well as national newspapers (Financial Times, Times, Guardian, Sunday Times, Independent). He has recently been commissioned by Palgrave Macmillan to co-author a book on workforce health with his colleague Professor Cary Cooper. He is an external reviewer for The Lancet, The International Journal of Selection and Assessment and for the Journal of Organisational and Occupational Psychology.


Stephen is Founding President of the Fit for Work Europe Coalition which promotes active policies to improve labour market participation among people with long-term health conditions and in 2010 he was named in the Top 10 most influential ‘HR Thinkers’ of the last 5 years by HR Magazine. He was Managing Director of The Work Foundation from 2008-2011.

Stephen will be talking about mental health and wellbeing at work.



Greg ParsonsGreg Parsons

Greg has been MD at Cricketer Farm, Nether Stowey, home of Somerset and West Country Artisanal Cheddar and reduced fat and low sodium cheese specialists for just over two years.

Greg’ has a strong background in food and drink, hospitality, manufacturing, sales, marketing and retailing and most recently has created, within Cricketer Farm, a new Healthier Food Brand called ‘The Eatwell Cheese Company’ which specialises in healthier half fat and low sodium cheeses for the Foodservice sector of the food and hospitality industry. In addition all related recipe work undertaken now undergoes nutritional analysis for the benefit of both the foodservice operator and the consumer.

A great believer in sporting activity and the allied benefits of keeping fit Greg has signed Cricketer Farm up to the Department of Health’s voluntary Responsibility Deal and is currently signed up to 5 pledges including salt reduction and supporting activity in the community.

Greg has a strong business pedigree honed at:

  • Unilever Bestfoods as a Trade Sector Manager
  • Account Director Dairy Crest
  • Marketing Controller Dairy Crest
  • Commercial Director Ashley Chase Estates
  • Managing Director Cricketer farm

Greg will be discussing how businesses can support fitness and sport in the community.




Earl Howe Photo 1Earl Howe

Earl Howe has been Parliamentary Under-Secretary of State in the Department of Health since May 2010.

Educated at Rugby School and Christ Church, Oxford, Lord Howe began his career in Barclays Bank and served in a number of managerial and senior managerial posts both overseas and in London. In 1987 he was appointed London director of Adam & Co. plc, the Scottish-based private bank, where he remained until 1990.

He is married with three daughters and a son.

In 1991, Lord Howe became a government whip in the House of Lords and following the General Election of 1992 he was appointed Parliamentary Secretary (Lords) at the Ministry of Agriculture, Fisheries and Food. In 1995 he became Parliamentary Under-Secretary of State at the Ministry of Defence, a post he relinquished at the 1997 General Election.

Between 1997 and 2010 he was opposition spokesman for Health and Social Services in the House of Lords. He is an elected hereditary peer under the provisions of the House of Lords Act 1999. Apart from his frontbench responsibilities, Earl Howe has previously been a member of the all-party groups on penal affairs, abuse investigations, pharmaceuticals, adoption, mental health and epilepsy.

Together with Dame Carol Black, he will be discussing how small firms can pledge to improve the health of their staff.

Sarah TrethowanSarah Trethowan

Sarah left Cornwall in 1990 to attend University in London. She graduated in 1994 with a first class honours degree in Applied Biology. In 1995 Sarah joined Post Office Counters Limited on their graduate training programme. Sarah was with The Post Office until the birth of her first child in 2000.
Following the birth of her daughter Sarah returned to Cornwall with her husband, Jonathan, in 2001, to establish TRAC Services Limited, a regulatory affairs consultancy providing a range of professional services to businesses operating within the pharmaceutical and healthcare industry.
Since its launch, TRAC has grown from a home based business to an established and respected award winning consultancy employing 17 people, now working with some of the leading names in the pharmaceutical industry. This growth has been achieved in no small measure, as a result of Sarah and Jonathan’s strong entrepreneurial skills and ability to identify opportunities, manage risk and create an extremely strong team ethic.
Sarah is also actively involved in the economic development of Cornwall in through her role as a director for the Cornwall Development Company. Sarah also sits on the IoD Committee for Devon and Cornwall.    When not at work, Sarah likes to spend time with family, shopping or a trip to the cinema or a good restaurant. She is also trying to keep fit by running and cycling so she can keep up with the children.
Ssarah will be talking about her approach to health and wellbeing at work.



Robert Cave


Rob is an entrepreneurial MBA who has specialised for the last 15 years in Corporate Finance and Corporate Development for mid-market SMEs (£2M to £50M), both with professional firms (SG Warburg and Mazars) and within his own investment firm, Kilriver, that he founded and owns (www.kilriver.com). Kilriver provides corporate finance advice to mid market SMEs and uses the considerable skills of the Kilriver team to advise and build successful high growth SME companies; Kilriver also looks to invest its own funds in high growth companies with which it works closely. In his career Rob has transacted over 55 M&A deals with aggregate deal value in excess of £350M.

Rob was the inventor of the award winning London Taxibike, (still going!) in his early 20’s and was later CEO of Interglobe PLC, a £15M revenue, 100 staff, European telecom company that he successfully sold for $25M to two 25 year olds backed by the founder of Ticketmaster.

Rob is a Cranfield MBA, Cranfield Visiting Fellow and is a huge fan, lecturer and mentor on the Cranfield Business Growth Program having seen it transform so many lives and businesses- think Cobra Beer, Go-Ape, Hotel Chocalat. He also runs the Cranfield Corporate Finance master-class. He is authorised by the FCA to conduct investment business and has an Economics and Accounting degree.

He is a non-exec Director of C&M Recruitment, Plan International a global NGO focussed on child health and The Mind Clinic, which promotes mental health fitness in the workplace. Kilriver is an investor in The Clubhouse London.

In 2011 Rob built an eco-house in Sussex where he lives with his family and badly behaved dog, Winston.

Rob will be talking about his company's support for The Mind Clinic www.themindclinic.org

Mike Cherry photo newMike Cherry

Mike is married with 3 children, left school in 1970 at 16, to enter the family business in timber and manufacturing, and is a woodworking engineer by trade. He took over the running of the business in 1983.  He has been UK representative for German manufacturer of Woodworking Lathes since 1989.  Travelled extensively in Europe and successfully exported prime sawn timber to European Furniture Industry from our own sawmill during the 1970's.  The business continues to manufacture and supply Real Ale Brewers with their Cask Closures and produce a range of giftware and promotional items to which they add laser engraving for B2B, visitor attractions, individual anniversaries etc.  Gained a commission in the TA in 1973 and had 5 years with the Mercian Regiment.  Has been a member of the FSB since 1995.

He has held many positions in the FSB culminating in his being elected FSB National Policy Chairman in 2010. Mike is passionate about making small businesses better understood, their different needs, and small businesses are not just small big businesses.  He is a Licentiate of the Institute of Wood Science, and a Fellow of the Royal Society of Arts.  When he has the time he enjoys Classic Cars.

Mike will be discussing how public policy can shape healthy conditions for small businesses.